Thu, February 5, 2026
Huntington Bank has officially signed a strategic deal with Ameriprise, a company with a lot of experience in the field, to completely change how wealth management works in the United States.This is a big step forward for the financial landscape in the US.The goal of this partnership is to bring the bank's financial advice and investment services up to date for its rising number of clients.Huntington is working with a big name in the consulting field to stay ahead of changing consumer needs and make sure its clients get individualized advice that is both thorough and based on facts.
The main part of this new partnership is a big change in how things work.Huntington Bank has chosen Ameriprise Financial to run its $28 billion retail investment program.As part of this huge project, the bank is relocating the support for some 260 financial advisers who used to work for its own broker-dealer and advisory arm.The bank can use a more scalable and specialized platform to handle the complexities of such a large asset pool while giving advisors the tools they need to succeed in a competitive market by letting Ameriprise Financial manage its $28 billion retail investment program.
This cooperation is very focused on the end-user experience and the technology that makes it happen, in addition to the changes in management.Huntington Bank wants to improve digital tools for its customers, and the Ameriprise platform has a set of advanced planning software that will be added to the bank's current services.Investors will soon be able to use more user-friendly goal-tracking tools, secure document vaults, and full financial views that make it easier to keep track of their long-term goals from the comfort of their own devices.This is because the company is focusing on improving digital tools for clients.
Huntington is making this change to wealth management at a time when it is quickly expanding across the country, following other major mergers and growth efforts in 2026.By teaming up with Ameriprise, the bank is showing that it is flexible in its business practices and puts customer service ahead of typical internal management.The two companies working together should make the bank's wealth management service stronger, able to compete with the biggest national firms, while also keeping the relationship-first culture that has long been the bank's hallmark.
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